They say Press Release is dead but it's not. It still is the most effective way to promote a brand. People get turned off when you send advertising promos; a press release does not indicate that you are actually advertising. It merely provides consumers an overview about what your product is all about and it's up to them if they would patronize it or not.

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If you're planning to make a press release the key is to make it as interesting as possible. It is also important that you make it short; people hate to read long and boring articles. With this, you can boost your company's visibility, build your brand and raise awareness about your product.